“Death is the price we pay
for life, so make it worth it.”
I’m so excited to share
a new book coming out May 17th called Spartan Up! by Joe DeSena, founder of Spartan Race, with
Jeff O’Connell, editor-in-chief at bodybuilding.com.
About
Joe
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| Source |
Joe DeSena is the
driving force behind and the living embodiment of the Spartan Race, the sports
and fitness juggernaut described in this proposal. He built a number of successful
businesses, starting in fireworks at 13, moving onto pool cleaning, and eventually
landing on Wall Street. He also became a legend in endurance and adventure
racing circles based on accomplishments he’s outlined in the book. Spartan Race merges those
two obsessions of his life.
I had the privilege of
previewing the book and I’m happy to report that it’s a worthwhile read no
matter what stage you are at in life. Whether you have your life together or
need a swift kick in the butt, this book will push you to your limits (in a
good way) to get the results you desire. Joe DeSena will be your biggest
supporter and worst nightmare-both at the same time.
Spartan Up! will walk you through what it takes to be
“fitter, happier, healthier and more successful in business and life.” It is
based on a series of concepts, but three of them trump everything: Question
your Assumptions, Less is More, Discipline is Everything.
I
had an opportunity to ask Joe a couple questions about life and his new book.
Check out what he had to say :)
Do you believe anyone can pick up your
book and change their life no matter what their circumstances or size?
Absolutely…It will be
very hard work..anything good in life is..but if they read the book and really
get into it..some big changes will take place..the biggest being they will have
tools to change their frame of reference.
How is this book different than
other motivational/fitness books?
This book is not
selling a quick fix. This book is telling you as it is. There is no way around
this: you have to work hard to achieve great things in life and this book
explains how to do that. It also shows you how to make sure you nail your
goals.
What has been your biggest obstacle
in life thus far? As a Spartan, how did you overcome it?
Building Spartan Race. I
don't know…I just keep pushing forward but I don't know if there is a finish
line :)
What’s next?
The Olympics!
Like what Joe is about?
You can learn more about Spartan Races and the amazing people who have been transformed by them, check out spartanrace.com and spartanrace.tv. You can download the FEE e-book "You'll Know At The Finish Line" here.
See Joe's Ted Talk here. Very motivational!
If you were immune to obstacles, what would you dare to accomplish?
XO
Jennie
